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Hivepass vs Wild Apricot

For mountain bike clubs, bike parks and trail associations

Wild Apricot is one of the most established names in membership software. But established doesn't always mean the best fit — especially if your organisation needs digital trail access cards, day passes, Trailforks integration, and pricing that doesn't balloon at scale.

This guide breaks down exactly how Hivepass and Wild Apricot compare for trail associations and MTB clubs.

Hivepass vs Wild Apricot comparison

What is Wild Apricot?

Wild Apricot is one of the longest-established membership management platforms in the market. It is a broad-market solution used by thousands of associations, clubs, and non-profits worldwide, covering everything from email campaigns and event management to website building and donation collection.

Wild Apricot uses a contact-tier pricing model — the more members you have, the higher the monthly fee. For large organisations managing thousands of contacts, this can become a significant recurring cost.

Because it serves a wide range of organisation types, Wild Apricot is a generalist platform. It has not been built with the specific needs of outdoor sports clubs or trail associations in mind.

What is Hivepass?

Hivepass is a membership management platform purpose-built for trail associations, mountain bike clubs, and bike parks. It is used by over 200 outdoor organisations across New Zealand, Australia, and beyond.

Where Wild Apricot is broad, Hivepass is deep. Every feature has been built around the real workflows of outdoor clubs: digital membership cards as trail access credentials, Trailforks integration, short-term day passes, digital waivers, and a native mobile app with offline capability.

Hivepass uses per-member pricing — costs scale predictably as your membership grows, without the steep contact-tier jumps of Wild Apricot.

Not sure yet? Read our full buyers guide or see how other clubs use Hivepass.

At a glance

Wild Apricot brings breadth — it covers many membership management scenarios across many organisation types. Hivepass brings depth — every feature is built specifically for trail associations and MTB clubs, including tools Wild Apricot has never offered.

Digital membership cards

Hivepass members carry a live digital card usable as a trail access pass. Wild Apricot has no equivalent.

Predictable pricing

Hivepass uses per-member pricing with no extra platform fees. Wild Apricot pricing scales steeply with contact count.

Built for the outdoors

Trailforks, day passes, trail management, digital waivers — Hivepass has them, Wild Apricot doesn't.

Feature Comparison

Feature information verified March 2026 — verify current features at wildapricot.com.

Membership & Member Experience

HivepassWild Apricot
Cloud based member database
Member mobile app (iOS & Android)
Live digital membership card
Offline capable (app works without data)
Group & family memberships
Short-term day passes
Push notifications to members
Partner deals for members in app
No advertising shown to members
QR code for direct app download

Administration & Communication

HivepassWild Apricot
Automated email renewal reminders
Email campaign / newsletter tool
Event registration & management
Website builder
Donation / fundraising tools
In-app chat support for admins
Customisable member fields
Membership application workflows

Trail Association & Outdoor Club Features

HivepassWild Apricot
Digital waivers
Trail management tools
Trailforks integration
Downloadable trail signs & stickers
Purpose-built for MTB / trail organisations
No contact-tier pricing jumps

Pricing Comparison

Hivepass uses per-member pricing. Wild Apricot charges by contact tier — costs increase materially as your membership grows. Verify current Wild Apricot pricing at wildapricot.com/pricing.

Hivepass (NZD/year)

  • 100 members — ~$360
  • 300 members — ~$410
  • 1,000 members — ~$970
  • 5,000 members — ~$2,530
  • No setup fee. Stripe processing fees apply — no extra Hivepass platform transaction fees.

See full Hivepass pricing →

Wild Apricot

Wild Apricot uses contact-count tiers with significant price jumps at higher member volumes. For growing trail associations, this means your software costs scale alongside your success — often becoming the largest line item in your technology budget. Verify current pricing directly with Wild Apricot.

Ease of Use & Onboarding

Wild Apricot: Wild Apricot has a mature feature set but this means a steeper learning curve for volunteer-run committees. Initial configuration — membership levels, renewal workflows, website templates — takes time and familiarity with the platform. Wild Apricot provides self-service documentation and community forums.

Hivepass: Hivepass is designed for rapid onboarding without the weight of a generalist platform. Most clubs are live within days. The Hivepass team provides hands-on support via in-app chat throughout your setup, guiding your committee through configuration in a platform built around how outdoor clubs actually work.

There is no setup fee for Hivepass. Your members download the app via a unique QR code that takes them directly to your club in the App Store or Google Play.

Ratings & Reviews

Independent reviews are one of the most reliable ways to evaluate software. Below are current ratings for both platforms.

Hivepass on Capterra

4.9 / 5 — verified reviews from trail associations and MTB clubs

Read Hivepass reviews on Capterra →

Wild Apricot on Capterra

Wild Apricot is well-reviewed on Capterra with a large volume of reviews across many organisation types. Ratings are generally strong. Note that most reviews come from non-sports or general community organisations.

Compare Hivepass vs Wild Apricot on Capterra →

Who Should Choose Wild Apricot?

Wild Apricot may be worth considering if:

  • Your organisation spans multiple sectors (not just outdoor sports) and needs a highly generalised tool
  • You need a built-in website builder with full CMS capabilities as a primary requirement
  • You manage a large, complex association with highly customised membership levels and approval workflows
  • Your team already has Wild Apricot expertise and migration cost is a concern

For trail associations and MTB clubs specifically, Wild Apricot's lack of digital membership cards, Trailforks integration, day passes, and outdoor-specific tooling is a material limitation.

Who Should Choose Hivepass?

Purpose-built for trail associations and MTB clubs

Hivepass is trusted by over 200 trail associations and mountain bike clubs across New Zealand, Australia, and beyond. This isn't a generic membership platform adapted for cycling — it has been built from the ground up around the specific needs of outdoor organisations.

That depth of experience matters. Hivepass understands trail access management, the difference between a day pass and an annual membership, how clubs use digital cards as trail access credentials, and the administrative reality of a committee-run volunteer organisation. Every feature in the platform has been shaped by feedback from real clubs just like yours.

When Hivepass is the right call

  • Your organisation is a trail association, MTB club, or bike park — not a generic community group or team sport
  • You want members to carry a live digital membership card on their phone — usable as a trail access credential
  • You need members to check in to rides or access trail gates via the mobile app
  • You want to offer short-term day passes or casual memberships alongside annual memberships
  • You want Trailforks integration so trail conditions and routes are inside your club app
  • You want simple per-member pricing that scales transparently as your club grows, with no extra platform fees
  • You want a professional member experience with no ads, no third-party branding, and full white-labelling
  • You want to replace Wild Apricot's complex, expensive contact-tier pricing with flat-rate costs that scale predictably

See how real trail associations and MTB clubs use Hivepass →

Frequently Asked Questions

Is Wild Apricot good for sports clubs?

Wild Apricot is a well-established platform used by many organisations. However it is not purpose-built for outdoor or sports clubs — it lacks digital membership cards, trail-specific tools, Trailforks integration, and the MTB-focused features that platforms like Hivepass provide.

How does Wild Apricot pricing compare to Hivepass?

Wild Apricot uses contact-count pricing tiers that increase significantly as your membership grows. Hivepass uses a flat-rate model that scales more predictably. For growing trail associations, this can mean Hivepass becomes substantially cheaper at 300+ members. Verify current Wild Apricot pricing directly at their website.

Does Wild Apricot have a mobile app?

Wild Apricot has a mobile app for members and a separate admin app. However the Hivepass member app — with live digital membership cards, offline capability, trail access tools, and Trailforks integration — offers a significantly richer experience for outdoor clubs.

Can I migrate from Wild Apricot to Hivepass?

Yes. The Hivepass team assists with member data migration during onboarding. Most clubs are live and accepting payments within a few days of signing up.

What makes Hivepass better for trail associations than Wild Apricot?

Hivepass is trusted by 200+ trail associations and MTB clubs and every feature is built around their needs — digital trail access cards, day passes, Trailforks integration, digital waivers, and transparent per-member pricing. Wild Apricot is a generalist platform that was not designed with this use case in mind.

Also compare: Hivepass vs Sporty · Hivepass vs TidyHQ · Hivepass vs Join It

Read our full membership software buyers guide →

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