Hivepass case studies

Our customers results

We have selected three of our customers each representing a different mountain bike organisation type.


Queenstown Mountain Bike Club

Type: Mountain bike club

Location: Queenstown, New Zealand


In their first year on Hivepass QMTBC saw a whopping 91% increase in membership. Realising the potential of app-based membership, QMTBC’s dedicated committee members and administrator embraced what the platform had to offer in order to achieve this.

QMTBC now has 65 amazing deals for their members, and with so much interest, this has allowed QMTBC to become more discerning in regards to the businesses they partner with.

QMTBC is currently sitting at over 2000 members, and these numbers enable the club to approach local council and other parties with current, accurate membership data and therefore more leverage when lobbying for access and funding.

Mystic Bike Park

Type: Bike park

Location: Bright, VIC, Australia


Mystic Park was a free to use Australian mountain bike park based in Victoria that had become incredibly popular but was facing closure as they were unable to secure any public funding for ongoing maintenance, or provide a liability waiver procedure for park users.

Once moving to pay as you ride with Hivepass Mystic Park has captured membership payments and donations of over $342,000 from 7000+ users in under 5 months.

The project was a resounding success and other parks in Australia are looking to emulate this.

Trails Wellington

Type: Trails trust/association

Location: Wellington, New Zealand


Trails Wellington is a new entity that was established to promote outdoor activities and trail exploration in the Wellington region. As a newly formed organisation, the challenge was to attract members to support its vision and mission.

In their first year on Hivepass Trails Wellington collected a total of $65,400 consisting of $51,800 in membership fees and $13,600 in donations, averaging at $7 donation per member. Of this revenue 58% was yearly recurring subscriptions and so guaranteed future revenue.

This was a newly branded trails trust compared to the already established trail trust and did not have the same level of brand recognition. This revenue is projected to increase year on year. This was a completely new source of funding for them on top of their existing funding sources.