How do I get more members in my club?
Unlock the secrets to growing your mountain bike club's membership with our 16 proven strategies!
In this article we talk about how to increase membership sign ups and to attract more members to your club. These strategies range from behind the scenes technology and process improvement to more public member engagement and wider community connection.
Read on for inspiration on how to boost your club’s membership
As anyone behind the scenes of a volunteer organisation knows, growth is really important for a number of reasons.
The local terrain attracts a diverse pool of mountain bikers, yet a mere fraction, estimated between 2% to 10%, are currently enlisted as members of the local MTB club. This gap represents a vast opportunity for membership expansion.
The MLM Funnel is designed to channel a greater number of local riders through a structured journey, transforming them from casual riders to committed club members. The ultimate objective is to migrate as many riders as possible down the funnel, converting them into active club members.
Member retention is a crucial phase within this funnel, aimed at sustaining membership longevity and re-engaging individuals whose memberships have lapsed. By focusing on delivering consistent value and maintaining a vibrant club culture, we aspire to not only retain active members but also rekindle the interest of expired members.
While some of the MLM methods below are specifically for either acquisition, engagement or retention most of them cover all of these areas. Methods that should form a basis of any MLM plan are marked as Core.
Implementing a mix of these strategies can help in creating a vibrant, growing mountain bike club. Each club is unique, so it may be beneficial to tailor these suggestions based on the specific needs and characteristics of your club and its current members.
If you're in the market for a membership management platform, don't miss our comprehensive step-by-step guide.
Our Membership Software Buyer's Guide for Bike Organisations has everything you need to make an informed decision.
Our next article will cover some real world case studies of these methods in action. The link will be added here.
We would love to hear if you found these useful or had any ideas to add.
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